A rebellious campaign to challenge the big dogs!
We created a disruptive global campaign to compete against the commercial status quo.
BetterRed.
Join the Rebellion.
Strategy / Branding / Global Product Campaign
Challenge.
We needed to develop a creative campaign idea to promote and market the latest graphic card product from Radeon. The campaign would need to work in digital and print and have a strong impact on social media. Once established we would then need to develop the visual identity and all marketing collateral.
Radeon is one of the leading graphics card manufacturers competing head to head with Nvidia. In the industry and to the fan base, Radeon is known as the red team and Nvidia the green team due to their distinct brand colours.
We proposed an alternative approach to the usual which plays on the latest fidelity of graphics. We thought a rebellion against the green team would be a new and unique approach; a protest to include propaganda media and communication.
The campaign would be based around the hashtag #BetterRed with lots of media news and posts proclaiming the characteristics and benefits over other mainstream graphics cards.
The bold theme establishes a premium quality for print and brings personality to digital.
The bold theme establishes a premium quality for print and brings personality to digital.
We helped change perceptions of how a product can be marketed and helped.
We helped Radeon launch a disruptive campaign and change perceptions of how a product can be marketed.
We used factual statements set in bold typography, icons and a blood red gritty texture that would set the vernacular to create a poignant and emotive campaign.
Digital media, propaganda posters and signs were designed to be used online, at promotional events and outdoors to grab attention.
The campaign would be launched across social media, advertised on the biggest tech websites and staged at gaming conventions.
Join the Rebellion.
A campaign that created a buzz on social media motivating a fan base to take action and make their voices heard.
A disruptive global campaign to compete against the commercial status quo.
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