Pimping the ride of a YouTube personality.
We created a brand re-fresh to celebrate the loud personality, high energy, and humorous commentary of a Youtube entertainer.
Jawoodle.
Thinking Out Loud Badly.
Logo Design / Typography / Entertainment
Challenge.
JaWoodle wanted to improve upon a logo design they thought was lacking punch and struggling to do justice to the YouTube channel and its content.
We needed to develop a logo re-fresh to inject more charisma to appeal to new and existing audiences.
JaWoodle is a YouTube personality who has gained popularity with his live streams and commentary. With his high energy, sharp Aussie banter and outrageous commentary JaWoddle is a unique and entertaining personality.
We proposed a typographic solution would be most appropriate to celebrate the personality and the heavy commentary aspect of his YouTube content.
For the refresh, we wanted to take what was already special and unique about JaWoodle and developed it further.
We helped JaWoodle realise its true personality and run with it.
For JaWoodle’s logo identity, we developed a complete typeface built from the ground up with a clear colour system to be used not only as part of the logo but as part of marketing and branded material.
This helped with a new approach for branded content to be used on the YouTube channel and social media.
A bespoke typeface to reflect the high energy, loud personality, punchy commentary, and quirky nature of JaWoodle.
Used in the logo design and on branded content this presents a fun and dynamic identity allowing JaWoodle to fully embrace their unique personality and present it to the world of YouTube.
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