Celebrating 20 years of a strong partnership in motorsports.
We created a logo to celebrate the historic partnership between Ducati and Shell.
Dual Speed.
20 Years of Success!
Logo design / Motorsports
Challenge.
We needed to develop a logo to celebrate a 20-year milestone in the partnership to be used on web platforms, internally and on social media.
In 2019 Shell celebrated 20 years of partnership with Ducati Corse, the motorsport arm of the Ducati business. Shell and Ducati have a long and successful partnership, having success in World Superbikes an MotoGP Championships.
We developed a logo concept symbolising the partnership of two forces.
This is demonstrated in two parallel stripes that run side by side, moving forwards and upwards together. The composition represents a journey through time together which is also reminiscent of a race track.
We helped by developing a flexible logo solution that could be used in both a number of colors ways and in an alternate lock-up composition.
A simple yet dynamic logo that celebrates the strong synergy between Shell & Ducati Corse personified in the number 20.
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