Connecting elite chefs with high-performing individuals and families.

We developed an iconic logo design with a premium brand identity for a recruitment platform.

Concentriq.

The Pathway To Your Potential.

Strategy / Branding / Recruitment

Challenge.

The objective was to create a logo and visual brand identity for Concentriq to introduce a new private chef recruitment platform to potential employers and candidates.

Thinking.

The recruitment platform would make hiring a chef accessible and simple pairing talented and ambitious chefs with high-performing individuals, busy families and food-lovers.

The logo concept explores helping both chefs and employers reach their true potential. This is manifest as a pathway, the concentriq pathway to true potential.

This theme would be consistent throughout and present in the design of brand visual elements such as icons and motifs used across digital and print media.

How we helped.

We helped develop the right brand identity to position them in the right market and appeal to elite chiefs and high-performing individuals and families.

Not only did we just create their brand but we were there along the way to create design solutions across a range of touch points for print and digital.

Impact.

We developed a fresh and premium brand with impact.

The bold visual palette of colour and imagery work together to present a clean and fresh style, inspiring confidence and excitement to both candidates and employers.

A print brochure was also designed to offer a more tactile experience. This was an opportunity to showcase a more rich and vibrant presentation to tantalise new candidates and employers.

Colour works in synergy with imagery to create a bright and dynamic brand look and feel.

We also developed and produced a set of comprehensive guidelines that outline the use of visual brand elements to ensure a consistent Concentriq brand experience.