A new face for a cardiovascular health company.
We created a fresh and modern aesthetic with a strong emotional concept for a health company, reinvigorating excitement for future product lines.
Cardiovascular.
Uniting Experience, Evolving Care.
Logo design / Branding / Health
Challenge.
We needed to create a logo identity and visual brand for a strategic marketing therapeutic company specialising in the Cardiovascular area.
An Infinite heart. The logo mark symbolises the infinite pathways in the cardiovascular system and in drug research and development.
The symbol also reflects the heart behind the work that never ceases to progress, innovate and care for patients.
The company wanted a symbol that would be future-proof and designed in such a way that it would require minimal updates or none at all during the development of future products.
The logo allows for flexibility that can be used in a variety of colours and combinations. This would represent the vibrant product line of the company.
A bespoke colour and image treatment scheme and a brand mechanic that would extend across interior design for their office space as well as print and animation.
The logo was used as part of the interior decoration to remind the staff of the importance of their work every day.
As part of the delivery, we developed and produced a set of comprehensive guidelines to enable consistent usage in the future.