Launching a secret hair and skin care formula spanning three generations.
We created vibrant and eye-catching packaging design to celebrate the ingredients in a unique hair and skin care product.
Lena Maye.
Naturally Does It.
Packaging / Branding / Hair care
Challenge.
Lena Maybe needed to refine their brand identity and develop packaging design for the launch of its new hair care product.
From one generation to another, Lena Maye has passed on her knowledge of natural ingredients over 3 generations for hair and skin formulas made with natural, gentle and beneficial ingredients.
We embraced the natural and hand-crafted sentiment. For the product packaging, we developed bespoke screen printed textures crafted specifically for each fragrance to give a natural earthy look & feel.
This would also feature subtly as part of the core branding.
We helped Lena Maye successfully launched their new hair care product across multiple brand touchpoints creating an exciting visual presence across both digital and printed-based platforms.
Our vibrant packaging design helped Lena maybe really stand out and catch the eye of her customers.
Not only did her customers really enjoy the product, but they often comment on the quality of the packaging design.
We were careful to find a balance between the heavily textured artwork and a minimal typographic layout to develop a design that was both clean yet distinctive.
This resulted in a bright and vibrant packaging design to stimulate the senses and excites potential customers.
Web Design
One of the main points of sale for the new product was the website. Once the new brand identity was established, we then looked at how this could be incorporated into a website to help promote and drive sales.
“BigBang created Lena Maye’s product labels, then our branding and lastly the Lena Maye website, all of which I am very happy with. In addition, I constantly receive compliments from customers about how stunning and amazing the packaging, branding and website is.
Communication is excellent with BigBang and they take the time to understand and listen to your views whilst incorporating your ideas into the project, they also bring their expertise to improve matters, whilst helping you understand the reasons behind his ideas as an expert in his field."
Coretta Scott
Founder - Lena Maye
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