Helping to elevate new business.

We created an iconic, ownable and memorable logo identity to stand confidently among other big tech players in the industry.

Prosus.

Elevating New Business.

Strategy / Branding / Business investment

Challenge.

We needed to develop a unique, distinct and contemporary brand including a new logo identity.

Thinking.

Prosus is a global online technology investment company and is Europe's largest listed consumer Internet company by asset value, Prosus gives global Internet investors direct access a unique and attractive portfolio of international internet assets.

We developed a logo concept that symbolises how the company elevates tech companies to new heights. This is demonstrated in the 3D form of the logomark, which rises out of negative space to form a tangible letterform backed up with a carefully crafted wordmark.

This theme is also present in the design of brand visual elements such as icons and motifs used across digital and print media.

Custom Iconography.

‍For the Prosus we crafted an extensive range of bespoke icons which would be used for presentations.

How we helped.

For Prosus we wanted to emphasize simplicity and confidence. Blue was a favourite colour of the organisation and it also allowed the logo to stand out amongst its competitors.

We proposed using high contrast between blue and white as the hero colour scheme, and offered a black and white option to be used for variety.

To neutralise the overly corporate blue I incorporated a gradient effect to give the look & feel a bit more charm and charisma. To this, we applied a grain texture to make it feel more tactile.

Impact.

An iconic, ownable and memorable logo identity - with a positive, modern and tech feel which stands confidently among other big tech players in the industry.

The client really liked the simple iconic aesthetic of the logomark and how I was able to capture their values in the mark. They also liked the flexibility the logo system offered.