Fighting against Myloma for the continuity of life.
We created a logo identity to symbolise the fight against myeloma to improve quality of life.
Vigilate.
The Watcher.
Logo design / Pharmaceutical
Challenge.
We needed to develop a logo design to introduce a new pharmaceutical drug to fight against Myloma.
The antibodies in the myeloma drug detect the antigens on the abnormal cancer cells helping to enable the immune system to identify and destroy them.
Essentially, it is a search and finds drug.
On a philosophical level:
It represents being a visionary, seeing an opportunity to act today to create a better outlook and shift multiple myeloma from a terminal to a chronic disease.
By combining these scientific elements, the philosophical level emerges in the form of an eye symbol, which represents the visionary aspect of the drug.
We helped develop the brand identity and deliver a range of branded collateral across a variety of touch points for both print and digital.
A logo to symbolise the future impact that Vigilate can have in the fight against myeloma, and the continuity of life.