Inspiring peaceful protest.
We developed a welcoming visual identity to educate, inspire and empower active citizens to realise that significant positive change can be made in a loving and gentle way.
Home of Gentle Protest.
Graceful Activism.
Logo design / Social good
Challenge.
We needed to develop a logo identity and brand look and feel to represent and symbolise gentle protest.
Home of Gentle Protest is an inclusive group of people committed to using thoughtful, beautifully crafted works to help themselves and encourage others to be the positive change they wish to see in the world.
Home of Gentle Protest will become a master brand that will offer online and offline programming and an education hub for those who are committed to doing the right thing, to making social change, and who want to do so in a loving and gentle way.
During the discovery phase, an idea emerged for a symbol that could be used to represent gentle protest.
The feather had a lot of relevance. Birds of a feather fly together. Quills are used to write, a symbol of appeal in a gentle way and feathers can be graceful.
This would result in the ‘Synergy Plume’ logo design.
We proposed using the feather as a symbol of harmony, and balance with an infinite goal for a better world.
We helped develop the brand identity and deliver a range of branded collateral across a variety of touch points for both print and digital.
The logo would become part of a larger brand look and feel with a distinct colour palette, image treatment and dynamic typographic style that would be applied to a variety of branded collateral from a welcome kit to social media campaigns.
A welcoming visual identity to educate, inspire and empower active citizens to realise that significant positive change can be made in a loving and gentle way.
The logo would become part of a larger brand look and feel with a distinct colour palette, image treatment and dynamic typographic style that would be applied to a variety of branded collateral from a welcome kit to social media campaigns.
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