Celebrating friendship and empowering women.
We developed a bold and playful brand identity that is both accessible and luxurious, with lots of personality young professional women will enjoy and engage with.
The Blow Dry Club.
It’s More Fun With Friends.
Strategy / Branding / Social club
Challenge.
We needed to create a logo identity, a visual brand and to consult and direct the creative across the app and online platform.
In a busy city with ambitious lifestyles, The Blow Dry Club is a new app targeted at London's young professional women to arrange fuss-free group blow dries at London’s most stylish salons.
It’s more than just an app, it’s a lifestyle, it’s empowerment.
We proposed a black and white theme, with a fuss-free layout to establish an elegant look & feel putting the photography front and centre for maximum impact.
The app and web platform relies heavily on imagery to showcase the quality of the salons and the experience.
The use of bold typography gives the brand a distinct voice and personality.
We helped develop the brand identity and deliver a range of branded collateral across a variety of touch points for both print and digital.
The bold theme establishes a premium quality for print and brings personality to digital.
A brand that goes further, The Blow Dry Club is not only a luxury experience but an inspiration to celebrate friendship.
We developed a bold and playful look and feel that is both accessible and luxurious, a confident brand with lots of personality young professional women will enjoy and engage with.
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