Inspiring change with a revolutionary new way for small businesses to pay for energy.

We created A fresh logo and a bright energetic brand identity ready to change the culture of energy consumption for small companies around the world.

Zellar.

See the Light.

Strategy / Branding / Software

Challenge.

We needed to develop a contemporary logo identity and build a brand that would help the new software platform stand out and to communicate and inspire change.

Thinking.

In 2019 Zellar was a new and revolutionary software platform changing the way small businesses pay for their energy. Zellar offers small business savings by helping them go direct instead of using brokers.

This project was more than a branding exercise. We had to educate small businesses of a new paradigm of energy consumption, a change in the culture of buying energy that puts small businesses first and builds everything around them.

The logo concept symbolises the energy and positive force that the company brings to small businesses. This is demonstrated in an organic wave, which releases its light and energy across the platform.

This theme is present throughout the design of the visual elements such as icons and motifs used across digital and print media.

Custom Iconography.

‍For the Zellar brand I crafted an extensive range of bespoke icons which would be used for presentations.

How we helped.

We helped Zellar inspire small businesses to see the light on the current status quo and take action to become changemakers.

We did this by developing a brand identity with energy to stand out from the competition and capture the attention of small businesses.

We wanted the logo to embody the human and vibrant values that Zellar holds prominent.

The shape in essence is an organic wave, bringing customers information, revealing and delivering the right information. The light wave creates movement which projects a dynamic and vibrant theme that will captivate and engage customers.

A fun graphic art style.

‍As part of a broader marketing and promotion strategy I developed a fun graphic art style used to reflect on the exciting projects Zellar are involved in and the small business they work with.

This was used to portray an aspirational outlook which can be used in social media and for presentations.